It’s never been a better time to start and run an Ecommerce business. However, with so much competition out there, it’s vital you ensure you’re getting it right. If you’ve noticed your conversions aren’t as high as you’d like them to be, it could be down to the 3 common mistakes new Ecommerce websites make listed below.
- Charging too much for shipping
Shipping options have changed dramatically in recent years, with next day and same day options proving particularly popular. Consumers have also been spoilt by low-cost shipping options, so if you’re charging more than your competition, you’re going to lose out on a lot of potential customers.
According to research, a staggering 44% of customers will abandon their shopping cart on an Ecommerce website if the costs are too high. So, it’s worth researching how much your competitors charge and finding a good courier service which offers affordable shipping.
- Not taking security seriously
It’s common for start-up businesses to think they don’t need much security. After all, who is going to want to try to hack a start-up business? You’d be surprised! In fact, most cyber-attacks are carried out on smaller to medium businesses. This is because hackers know small businesses don’t take security as seriously as larger ones; making them an easy target.
You’re going to need much more than a simple anti-virus program to keep you and your customers protected. Penetration testing is an excellent precaution you can take to see exactly how secure your site is. You can hire a professional company to carry out the testing for you such as Nettitude Ltd.
- Insisting new customers register before they can check out
For potential customers, there’s nothing worse than taking the time to shop on a website and then finding they have to register before they can get their goods. In fact, many abandon their shopping cart once they realise they have even more work to do before the transaction can be completed. By all means, give them the option to register, but don’t force it onto them.
These are just 3 of the most common mistakes Ecommerce websites make. The good news is, most mistakes are pretty easy to rectify and the above will give you a good start at boosting your conversion rates. It’s worth doing your research to see what other common mistakes you could be falling into too.