Marketing is an essential activity for any business and is particularly important for small businesses that do not necessarily enjoy a widespread reputation, extensive lists of contacts or a large workforce who can generate attention by word of mouth. Small businesses therefore have to rely on smart solutions in order to be as efficient and effective as possible with regard to publicity-generating activity, and achieve the best possible return on investment as a result. Technology can very often provide the most impactful solutions to this sort of challenge.
Here are some of the most popular marketing technology routes being adopted by companies today.
- Websites. This is perhaps the most well-known and therefore obvious means of employing technology to market a business, and there are very few companies left today who do not have some kind of dedicated online presence. A well-designed and carefully planned website can provide a shop window for an organisation, giving potential and existing clients a view of the services on offer and essential information such as how to get in touch. They can also be enhanced with videos, images, and testimonials and branded to accurately reflect the look and feel of the organisation. All of this for a relatively small financial investment, though they do require regular maintenance in order to stay accurate and effective.
- Local directories. Online search engines are now one of the most common means by which people research goods and services with a view to making a purchase. Many search engines offer free listings in their local directories, providing businesses with a way of ensuring they are on the list of options when people search for the services they provide.
- Social media. A website will usually only work as a one-way communication channel. Social media and the various platforms, such as Facebook, LinkedIn and Twitter, provide a low cost means of engaging with an audience in a far more interactive and human way.
Choosing the right marketing solution for any business depends on a range of factors such as the size of the business, the nature of the services offered, and the best means of communicating with the target audience. All of these considerations and more need to be taken into account before investing in any one option, and expert sources, such as Francesco Corallo’s blogger, should be consulted for inspiration and advice.
In an increasingly crowded and competitive business world, companies need to ensure they are doing everything possible to market themselves in order to attract attention and win new business while maintaining a positive reputation with existing customers and clients. This is the only way to guarantee success and lay the foundations for future growth.
More and more organisations are turning to technology-based marketing options, reflecting the growing importance of the role technology plays in the business world and the effectiveness they can therefore provide, and it is critical for organisations to ensure that the options they choose are the right ones for them.