Although it may not seem like it, promoting or launching your website to a new, foreign market can actually be very easy, if you know how to do it properly. In the following article we will discuss three of the things that deserve a lot of your attention when trying to attract visitors in a foreign market to your website.
Look At Any Possible Legal Issues
Before you do anything else, you should investigate carefully into any legal issues that could cause problems and cost you money with launching your website in a particular country. These problems often either involve the country does not permit your website/service or product or the country is not an internet friendly country.
Be sure to keep in mind that while something may be acceptable to one country, it may not necessarily be acceptable in a different one, even within the same continent, or group of countries like the EU for instance. You also have to be careful as legislation for websites differs within some countries on a state level, so in one part of a country, your website may be perfectly legal, while in another it may be deemed illegal.
Assess Your Online Competitors In That Market
While you will probably have a good idea of what your business or website’s main competitors are, this will in all probability differ greatly from market to market. It is sensible to keep a constantly updated list of your competitors as this will help you determine the type of strategy you need to adopt for that specific market at any given time. This will also help you to understand what you are doing wrong and why some companies and websites are more successful than yours.
Convert Your Website Into A Local One
It really doesn’t matter if your website is one of the best on the internet and has amazing content; if it does not mean anything to the audience you are targeting, it will not be successful. This is why the simple translation of your website from English into the language of the market you are targeting is not enough. A direct translation will not always work thematically or grammatically, so it is important to get website translation by native speakers
Along with this aspect of converting your website into a local one, you need to also look at the actual content. It doesn’t matter if the target audience of your website in a foreign country are the same affluence, gender, age or whatever, as geographical differences will exist and mean that the content may not be as important.
Trust Anchors are something you need to pay close attention to. Having the right trust anchors can be the deciding factor as to whether a visitor stays and uses your website to the fullest or clicks on to somewhere else, meaning you lose business. These trust anchors can be anything from symbol, payment facilities and methods accepted, colour schemes and flags used on your website. This is an even more essential consideration to make if you require visitors to complete an action, like make payments to purchase your goods or services, sign up or register with your company and other similar thing. If a visitor to your website does not trust the way it looks or feels, they will find it very hard to trust your company, products and services.