Getting The Right Balance In Your Website’s Design


picWhen designing a website, there are a lot of factors to take into consideration whether you are creating a personal website or a company website. Everybody wants to have the flashiest looking site with lots of eye candy to wow visitors. However, visuals is not the only thing to take into account as there are other factors that need to be put into place. Sometimes, simplicity with the right proportion of website elements such as text and images in equal balance is what you really need. In addition, having the consistency of equal lengths and sizes would benefit further balance of your website.


The layout of your website is how the overall user experience will be affected. This is the bare bones of your website construction. Before you start building a website and hire online marketing services, make sure the design and layout of your site is in place. With an easy to follow website, users will not get lost in navigation since you will want to deliver your message in an easy to absorb manner. Also, pay attention to where you place your navigation panels, interaction buttons, call to action buttons, forms, as well as texts and images. A fluid end user experience is something which should not be overlooked when creating your website’s layout. The fancy images and text that you will use should be saved during the later stages of your design as a graphical overhaul can be done quite easily. The design is what you should look into first.

Symmetrical design

Once you have come up with your layout, the next step requires you to decide how and where to place your website elements. There are a lot of designs to choose from. However, when designing a well-balanced website, it’s all about symmetry. The classical approach is that elements of a website are comfortably, if not, perfectly placed in symmetry with one another. An example of this is if you were to divide your webpage into two halves, the placement of text, images, and buttons alike are symmetrically placed on either sides of the half. Having a symmetric website may be out of date and deemed boring, but it is a design that never fails and is even used by the best web design company in Sydney.

Asymmetrical design

On the other hand, if you feel bold in designing a different styled website, perhaps an asymmetrical design is the way go. Having a design which is considered “random” would really stand out more so than a standard symmetric design. Being able to successfully apply an asymmetrical design can boast modern ideas. An example of this would be that two halves of a website contains different elements with different symmetry and equality in image and text sizes. Being able to counter balance the two halves is where the art sits. Beware of the potential pitfalls of this style as with the wrong balance and out of proportion elements will only ruin the whole experience. Creating an asymmetric webpage can be very challenging to get right.

Radial balanced design

This type of balance is somewhat unique. Think of a design like a spider’s cobweb or a water ripple. The farther away you move from the centre, the more the elements stray away from the main core. If you divide the page into two or four equal pieces, you should see that the elements are of equal length in distance from the centre core. What truly makes this design unique is that the balance is equal in all directions no matter which direction you go. Eventually, all the elements and information leads back to its original source.


When you have decided on your layout and balance, be sure to put it to test. Place yourself in the position of a viewer and ask yourself questions regarding the alignment and position of your website elements. Think about the distance and layout of the elements from its initial design. By having a uniformed layout and later modifying it with the appropriate visuals and text, the final viewing experience can prove to be a success. In the end, it’s all about delivering your message on your website.

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