Many local businesses are currently under threat. Many of them have been disrupted by large Silicon Valley and Asian companies like Amazon, Alibaba, and Wayfair. Companies like Amazon have disrupted retailers while companies like Netflix have disrupted small movie dealers. Fashion startups have also disrupted small department stores. As such, many small companies have continued to go out of business. In this article, we will look at some of the reasons why local companies need SEO now more than ever.
What is SEO?
SEO is the short form of Search Engine Optimization. It is a process in which website owners optimize their platforms to rank high on search engines. This is an effective method of marketing because more than 3 million Google searches are made every minute. As such, companies that rank higher do better than those that rank lower. It is common knowledge that very few people dare to go to the second page of Google. In SEO, technicians use a number of off-page and on-page strategies to achieve this boosting.
The Best Marketing Tool
SEO is the best marketing tool for small and large businesses. The reason for this is simple. When a website ranks higher, it attracts people who are searching for the specific keyword. It also gives free traffic to that website. Local companies can use this free traffic to achieve local growth. Therefore, while many people spend money on paid search and social media, the reality is that the traffic is not of high quality. For example, if you search for a keyword like SoftwareCy , you will see results from companies that do SEO. You will also see adverts from companies that offer SEO services. However, in SEO, many people want to use a company that has ranked itself higher on Google.
Creates a Better Brand
Brand is an essential tool for all companies. This is the primary reason why companies like Netflix and GoDaddy spend a fortune developing ads. With most people using the internet to find items, the role of an online brand has never been better. Companies whose website appear high on Google tend to have a better brand. This is because people believe that Google provides results based on the relevance of results. For example, when you search the keyword above, users will trust the SEO company that ranks higher.
Brings Local Traffic
Google has advanced its results to incorporate multiple features. When you search a business, you will see a map, a video, social media posts, its industry, and the time it opens. Part of this is done in what is known as Google My Business. You can also see live answers on Google. The other is done through Search Engine Optimization. This information is useful because it brings local traffic to a local business. For example, if you ask about a restaurant in San Diego, you will see websites of local restaurants, videos, and other map-related information. This information is very useful.
In short, local companies are going through a challenging period as big well-funded companies start to take market share. If you run a local business, there are several things you can do. You can partner with the big companies, you can hire local influencers to promote your brand, and you can improve your product. None of these strategies beats having a good SEO strategy.